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Magazin  Greenwashing Index
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Greenwashing Index |
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Greenwashing Index
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Promoted by Enviromedia Social Marketing
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Arrow Exterminators STEPS Total Protection System
This ad shows us nothing about how Arrow will treat our home. What is it marketing, safe pest control? I am having trouble with this ad, they created a generic ad with their logo inserted into it. Just because they include recycling into their Steps program means nothing, chances of them recycling before the Steps program is high. I want no chemicals in my home, they did not show it at all in this clip. I feel they stirred me away from what I really desire and it's a safe alternative to pest control.
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Paper Because
I'm not quite sure how to feel about this campaign. It's a paper company telling me to buy more paper. Even though they say it is sustainable, it still feels like they're trying to convince me that using paper is better for the environment than not.
I was mostly wondering if anyone knew anything about this company to see if it's the real deal or bs.
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The Samsung blue earth, dream or reality?
The description of the phone is on the website of samsung:
http://www.samsung.com/ch_fr/consumer/mobile-phone/mobile-phone/mobile-phone/BGT-S7550/index.idx?pagetype=prd_detail.
I bought one. Even in Finnish summer (22h of light) I never be able to charge the battery with the solar panel. The charger never made a sound when the battery is full. So is it realy green?
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Big Red Truck TV spot for Coca Cola Canada
Green peaces greenwashing campaign says "Clean up your act not your image." Coca Cola is a master of image. Coca Cola tries to present its Corporate Social Responsibility side in its latest Big Red Truck Live Positively campaign. Water is blue gold. The privatization of water and other resources encourages a lack of accessibility to all income levels. Dasani uses 2x the amount of water to make/recycle the plastic bottle as to fill it. Even if bottles are made from 30 plant material, planting trees is not enough to clean the waste from making or shipping the bottles. For the sake of their own health consumers need to use stainless steel water bottles, boil and filter their own water and do everything possible to prevent water pollution, not just donate to environmental organizations like the WWF. Coca Cola needs to have a green fleet of big red trucks if they really want to talk about environmental responsibility and delivering sustainable happiness for future generations. If Coca Cola food/beverage industry leader would convert all big red trucks into a green, fleet thats all I want for Xmas.
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SuperS "Global Formula engine coolant" - product packaging
*This picture is of an actual product, and not an advertisement for this product* The part of the packaging that sticks out like a sore thumb is the "Advanced Global Formula" logo in the upper right corner of the bottle. Ironically on the bottom of the bottle it clearly states that the product can be harmful or fatal if ingested because of the chemical ingredients. I don't think they intend the use of the word "Universal" as a greenwashing term, but rather that the coolant is universal for many types of engines. It's the "Advanced Global Formula" w/ the icon of the world that makes this product packaging a greenwash in my book. There is nothing on the rest of the package that makes a claim of how the product is less harmful than other coolants on the market.
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Nissan Leaf - online ad
This is one of the better online "scrolling /rollover with a mouse" ad that I've seen. The ad doesn't make you go to their website for the disclaimer on how the Nissan Leaf is gas-free, but gives you in the info when you roll over it with your mouse. The original ad has a 3rd screen that shows the Leaf in comparison to other electric hybrids from other manufacturers with the Leaf having the lowest potential impact because it is purely a plug-in, and doesn't have emissions from gasoline. The name "Leaf" in itself is a bit of a stretch though because electricity is not made from magic.
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Taco Bell: Seasoned Beef Quality Story
Taco Bell has faced some tough scrutiny after a lawsuit was filed claiming that their seasoned ground beef did not have enough actual beef in it to be labeled as such. In a response, a TV ad has been released by Taco Bell explaining that their beef consists of 88% "premium ground beef" and 12% signature recipe. In the ad they say if you want to see that signature recipe go to tacobell.com. What they don't tell you is that this 12% signature recipe includes Maltodextrin, Autolyzed Yeast Extract, Caramel Color, Silicon Dioxide, and Sodium Phosphates. This ad is misleading in the sense that it implies that the signature recipe is full of good ingredients and not a list of chemicals.
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Sephora's Overpackages Products
Sephora doesn't explicitly make universal claims about being a sustainable company. However, they do highly tout their natural line of products and their customer base does seem to highly overlap with the people that support the greening of consumer products. Here's a short piece I wrote about it:
"Later this week I'll publish a post about advertising and government regulation. One of the more interesting discussions in that space is that cosmetic products are treated as the runt by the Food & Drug Administration and other US government agencies; although we use such products all over our bodies, cosmetics are poorly regulated when it comes to regulating "chemicals of concern."
Numerous animal studies document their adverse impacts on developmental, metabolic, reproductive and other bodily systems. Many are environmentally persistent as well as bioaccumulative?meaning that they can build up in fat tissue. They also have been identified as endocrine disruptors. Some PBDES may potentially cause cancer.
Of course human health is only one part of the equation. Material and energy use are two major greenhouse gas contributors, and are big factors in the our increasingly dominant online shopping culture.
New research by The Institution of Engineering and Technology at Newcastle University in Britain shows online shoppers must order more than 25 items to have any less impact on the environment than traditional shopping due to resources required for shipping and handling.
Really? 25 items? Wow. So why in the world is it necessary to use so much packaging (think about: volume of waste, even if said waste is recycled; amount of energy used to produce packaging; amount of energy to transport an oversized box)? This is even more alarming when it comes from a company such as Sephora that brands itself as a leader in the natural and organic products space (and fantastic products at that).
Admittedly, human health and environmental health aren't the same thing, and I'm not going to try to convince you to care about the latter. But regardless of your position, you have to agree with this: Why should you have to take out the garbage and recycling four times more often than necessary? And more important, who wants to pay to haul four times as much waste? I'll continue to support Sephora and the numerous online retailers that I frequent. But I'll think twice before making an order for a single item, and I'll be sure to encourage retailers to use less packaging next time I get one of those customer surveys."
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Renewal Spring Water
This is not an ad per-se, however the company has been contacting us to sell their product. Their tag lines include "be an environmentalist without even thinking about it" "all natural bottle"
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McDonald's Sends Mized Messages
Looks like McDonalds misfired when it tried to push a Green image.
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mark. Fair Trade Certified Beauty -Body Care That Cares
I don't know if this is actually greenwashing or not but it seems to be like greenwashing how about fairtradewashing?
I looked at the products they are talking about... they have a minimal amount of fair trade ingredients. When I think of fair trade body care ingredients I think of natural ingredients from nature... similar to organic.
These products are loaded with synthetic chemicals.
But they do carry a "made with fair trade ingredients logo" on the product.. .which they could not do if they did not have these ingredients but... the fair trade ingredients are minuscule part of the product formulation.
Here is the ingredients list for the cleanser:
http://shop.meetmark.com/shop/product.aspx?pf_id=39494&from=search&find_spec=fair%20trade&camp=201021&dir_delivery=1&rep_delivery=1
ingredients must be listed in the order of the quantity in the formulation, there is very little fair trade ingredients here most of the product.
Many of the chemicals they are using in the products are harmful to people and to the environment.
They are also calling the product: "do the right thing" what a sham.
The ingredients list includes formaldehyde releasing chemical (IMIDAZOLIDINYL UREA), chemicals contaminated with ETHYLENE OXIDE, 1,4-DIOXANE (PEG-40 HYDROGENATED CASTOR OIL) and parabens (METHYLPARABEN)which are estrogenic compounds.
I call this #fairtradewashing but the most disheartening thing is I found out about this on the TransFairUSA blog
http://transfairusa.org/blog/?p=4183
they are promoting it... there is minimal amount of fair trade ingredients in the product... this seems like there should be some kind of standard for this by TransFair.
Ingredients List
mark Fresh Approach Hydrating Body Cleanser
WATER/EAU
SODIUM COCO-SULFATE
COCAMIDE MEA
SODIUM LAUROYL SARCOSINATE
GLYCOL STEARATE
HYDROGENATED CASTOR OIL
HONEY/MIEL*
RIBES NIGRUM (BLACK CURRANT) BUD WAX
CITRUS AURANTIUM DULCIS (ORANGE) FLOWER WATER
PEG-40 HYDROGENATED CASTOR OIL
CAMELLIA SINENSIS LEAF EXTRACT*
GLYCINE SOJA (SOYBEAN) OIL
ORYZA SATIVA (RICE) BRAN OIL
HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL
BUTYLENE GLYCOL
TOCOPHERYL ACETATE
RETINYL PALMITATE
GLYCERIN
PHOSPHORIC ACID
TOCOPHEROL
DISODIUM EDTA
METHYLPARABEN
IMIDAZOLIDINYL UREA
TITANIUM DIOXIDE/CI 77891
*Fair Trade Certified by TransFairUSA.org
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dawn saving wildlife
this ad has actually made a loyal consumer to dawn, but i want to see how other people fee.
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