In der Ausstellung „Design for the Other 90%“ zeigt das Cooper Hewitt Museum New York vom 4. Mai bis zum 23. September 2007 Produkte, die sozial verantwortlich gestaltet und produziert wurden. Die Ausstellung zeigt die Bereiche Wasser, Schutz, Gesundheit und Hygiene, Ausbildung, Energie und Transport.
On view in the Arthur Ross Terrace and Garden, this exhibition highlights the growing trend among designers to create affordable and socially responsible objects for the vast majority of the world's population (90 percent) not traditionally serviced by professional designers. Organized by exhibition curator Cynthia E. Smith, along with an eight-member advisory council, the exhibition is divided into sections focusing on water, shelter, health and sanitation, education, energy and transportation and highlights objects developed to empower global populations surviving under the poverty level or recovering from a natural disaster.