Die umweltfreundliche Schuhbox. Die neue Verpackung für alle Puma Sneaker ist äußerst umweltfreundlich und im Nachhinein vielseitig einsetzbar. Laut Puma werden ca. 60% an Wasser, Energie und Dieseltreibstoff sowie 65% Papier während der Produktion eingespart. Die Einsparpotentiale wurden durch ein Life Cycle Assessment nach ISO 14040 von PE International berechnet.

Boxes contribute to millions of tons of waste a year; and even with proposed second uses, they are eventually thrown out. The Clever Little Bag is a sustainable replacement for the traditional shoebox, using 65% less cardboard. This bag and box system has no printing or tissue, easily assembles, takes up less space, weighs less in shipping, replaces the plastic retail bag and is completely recyclable. It will reduce water, energy and diesel use on the manufacturing level alone by over 60% per year. The second use bag opportunities are also a fundamental part of this design, furthering the system’s environmental reach and brand extension. 
 
In partnering with PUMA, former INDEX: Award winner fuseproject has created a packaging system that greatly reduces PUMA’s environmental footprint and builds on their initiatives toward cleaner, greener and safer practices. To achieve significant impact in retail industry, it was needed to create an easily adaptable system that would seamlessly integrate into an established infrastructure. Therefore, the design maintains important shoebox qualities like a stackable structure and protection for the shoes inside. www.fuseproject.com
 
With this minimalist design approach, PUMA not only dramatically decreases their own environmental impact, but as an industry leader, the company inspires change among other companies, creating an eco-conscious ripple effect. 

Designed by Yves Béhar, Josh Morenstein, Nick Cronan
and Seth Murray (United States of America), 2010

www.designtoimprovelife.dk